Apple unveils iPhone 17 Pro and iPhone 17 Pro Max, the most advanced models ever

With an all-new design powered by A19 Pro, iPhone 17 Pro features the best-ever performance, camera systems, and battery life in an iPhone.

Apple today introduced iPhone 17 Pro and iPhone 17 Pro Max with a striking new design that delivers a dramatic leap in performance. Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling the advanced camera systems, next-level mobile gaming, and Apple Intelligence. Built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody, iPhone 17 Pro and iPhone 17 Pro Max deliver Apple’s best-ever performance and an enormous leap in battery life. Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone at 8x, and the innovative 18MP Center Stage front camera takes selfies to the next level. With new industry-first video features built for pro filmmakers and content creators, including ProRes RAW, Apple Log 2, and genlock, iPhone integrates even more seamlessly into the largest and smallest of productions. Both models feature the Ceramic Shield 2 front cover with 3x better scratch resistance, and for the first time, Ceramic Shield protects the back of iPhone.

iPhone 17 Pro and iPhone 17 Pro Max are available in three beautiful new finishes — deep blue, cosmic orange, and silver. Pre-orders begin Friday, September 12, with availability beginning Friday, September 19.

A Gorgeous Display and Industry-Leading Durability

Available in 6.3-inch and 6.9-inch sizes,² the Super Retina XDR display is protected by Ceramic Shield 2, tougher than any smartphone glass or glass-ceramic, with a new Apple-designed coating for 3x better scratch resistance and improved anti-reflection to reduce glare. The gorgeous displays feature ProMotion up to 120Hz, Always-On, and 3000 nits of peak outdoor brightness — the highest ever on iPhone — and 2x better outdoor contrast. For the first time, Ceramic Shield protects the back of the devices, delivering 4x better resistance to cracks than the back glass on previous models.

A19 Pro: The Most Powerful and Efficient iPhone Chip Ever

A19 Pro is Apple’s most capable iPhone chip yet. When paired with the Apple-designed vapor chamber, A19 Pro enables iPhone 17 Pro and iPhone 17 Pro Max to deliver up to 40 percent better sustained performance than the previous generation — ideal for gaming, video editing, and running large local language models. The 6-core CPU is the fastest CPU in any smartphone, and the 6-core GPU architecture includes Neural Accelerators built into each GPU core, a larger cache, and more memory than A18 Pro. The GPU works in tandem with the new 16-core Neural Engine to power Al models, stunning graphics, and AAA gaming titles like Arknights: Endfield, enabling hardware-accelerated ray tracing and higher frame rates.³

The iPhone 17 lineup also introduces N1, a new Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. In addition to powering the latest generation of wireless technologies, N1 improves the overall performance and reliability of features like Personal Hotspot and AirDrop.

Featuring iOS 26 with New Apple Intelligence Capabilities

iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities, and meaningful improvements to the apps users rely on every day. The new design with Liquid Glass makes apps and system experiences more expressive and delightful, bringing greater focus to content while keeping iOS instantly familiar. Apple Intelligence now translates text and audio on the go with Live Translation, helping users communicate across languages in Messages, FaceTime, and Phone.⁶ Updates to visual intelligence allow users to capture a screenshot and easily search or take action on anything they are viewing on their iPhone screen.⁷ The on-device foundation model at the core of Apple Intelligence is available to all developers, with apps already offering new intelligent, privacy-protected experiences that can even be used when offline. New screening tools for calls and messages help eliminate distractions so users can focus on the conversations that matter most. iOS 26 also introduces new features in CarPlay, Apple Music, Maps, and Wallet, as well as Apple Games, a brand-new app that gives players a single destination for all their games.